Marketing and Advertising team

Regardless of whether you’re doing internet marketing online or niche marketing, you need the right components on your salesletter like guarantee, sub-headline and so on to improve your immediate conversion.

Here are 13 elements of a salesletter to get flood of sales…

1. Headline: Get your readers attention immediately.

And, to get their attention, you should speak directly to your target audience. One of the ways to do this is to use a pre header, in smaller type, just above the main headline. It’s a bit like shouting out someone’s name in a crowded room. It gets their attention above the hubbub. It says: “To all copywriters . . This is for you – take a look!

It also gives you two shots at getting attention. Here’s an example of a pre heading: “If you haven’t got a million dollar yet . . . read this”

That then leads the reader into your main headline, which should carry the main benefit of the product, preferably with a time scale. For example, “How To Change Your Life In Seven Days As A Copywriter…”.

2. Immediately support the claim made in your headline (which should be as outrageous as the proof will allow), with a testimonial (preferred) or some other proof (such as cheques, bank statements, merchant account screenshots, et cetera)

3. You might have a sub heading, explaining the benefit in more details. After which you gently lead the reader into the body of your letter and build interest by establishing your credibility, showing them you are just like them and demonstrating you have the knowledge/ authority/experience to solve their problem. This is just about the only time you can talk about yourself, rather than the prospect’s problems and desires.

4. Define the problem, sympathies with the reader, and then lay on the agony of the problem in the most graphic terms possible.

5. Introduce the product as the perfect solution. Then, whet the reader’s desire with the product’s benefits and say what these benefits mean to them. For example: This CD player has a digital graphic equalizer (that’s the feature) that means you can adjust the sound profile (that’s the benefit bestowed by the feature) which means you can match the sound to the room, so your favourite music sounds great in any room of your house (that’s the higher level of benefit, demonstrating the product in a way the prospect can personally relate to).

6. Intensify the reader’s desire by showing them testimonials from satisfied customers, which show the product in action. This not only provides proof of your product’s effectiveness, it also provides Social Proof, which reassures the prospect other people have already bought and been satisfied.

7. List any additional items the reader will get as part of the basic package (excluding any time-sensitive bonuses you’re keeping for later). Also plant a scarcity element into the conversation at this stage – or earlier. For example, there are only a certain number of this particular deluxe model available.

8. When the reader is reeling under the full impact of all what he’s going to get, point out that this package is so good they’ll naturally understand that it’s not going to be cheap. Then build further perceived value in the mind of the reader by comparing the cost of some alternative high price solution, like a personal consultation and so on.

Then reveal the price, which will be minimized by comparison with the high price the reader has been made to focus on. Always include a reason why you can offer this product so cheaply, whilst retaining all its virtues. For example, it might be a digital product, so there is no shipping or product cost, so you are happy to pass on the savings to the prospect.

9. Enhance the attractiveness of the offer even more by listing the bonus items they can receive provided they order by a certain deadline. An alternative – and even more effective way is to offer the first X number of buyers the bonuses. This adds a further element of danger.

Why?

Because, with a fixed deadline, the prospect will “put off” ordering until five minutes before your bonus deadline – assuming they don’t forget all together. But by introducing the thought of a scarcity – and an unknown scarcity at that, you really light a fire under your prospect. After all, the more they want the product, the more they think the world and his dog is snapping up the last copy right now!

10. Introduce your guarantee. This should be as generous and as long – 90 days minimum- as you can make it. Try to make sure the customer actually comes out better than when they started. For example, allow them to keep the bonus items, even though they get a full refund. A good strong guarantee will go beyond simply reassuring the customer they aren’t taking a risk. It will also demonstrate your absolute faith in your product.

11. Ask for immediate action by stressing the scarcity factor you already planned back at item 7 and working on the prospect’s self interest by showing what they will lose if they don’t act quickly.

12. Always include a couple of Post Scripts. One restating the main benefit and the other telling the reader of another loss they will suffer if they don’t act right away or another benefit they will gain (peace of mind, once they’ve ordered the product or discovering the secrets five minutes from now – if it’s a downloadable product)

13. Lift letter. It’s always a good idea to include this as a last chance to persuade a wavering prospect. In conventional mail order this would be in the form of an envelope marked “Open only if you are still undecided”. On the internet, this would simply be a “Click here if you’re still undecided” button that takes the prospect to another page on the website.

Either way, the prospect would then see a new letter with all the testimonials listed with a statement to the effect that all these people had gone through the same dilemma as the reader is now doing. But all the people who wrote these testimonials finally ordered the products and were very pleased they did – as the reader will also be delighted . . . It’s also a good idea to restate the guarantee and list the bonuses that will be lost if the reader doesn’t order right away.

It’s sterling and proven rule of getting the customer to take action that they are more motivated by the thought of what they will lose rather than by what they will gain. Forbidden fruit, I suppose.

Get Patric Chan’s internet marketing tips for free today at his website, patricchan.com.

Have you got stuck with thinking of what to write for your niche? This article will give you the quick and simple way to overcome this…

Let’s say you’re doing niche marketing and you’ve identify your niche as ‘fix relationship problem’. Now you want to create some content to generate traffic from the search engines, social websites, etc.

Here’s how to get the article’s body content — go to Yahoo Answers and search for variations of your keyword. This will tell you what problems people are having and what kind of solutions are being given to them.

If you pay really close attention, you will pick up a couple great titles for articles and a list of different things that you can write about.

Let’s say your niche is “fix relationship problem” — what we are going to do right now is head on over to http://answers.yahoo.com and type in a variation of our keyword, for now we will stick with “relationship problem”.

One of the first threads I see is:

answers.yahoo.com/question/index;_ylt=Ar492YbXt0SqNty7VUZaxmQjzKIX;_ylv=3?qid=1006060207896

Just from the title of the post alone, I can come up with a couple of article titles right off the top of my head.

*How To Tell If Your Love Partner Is Ready

*5 Steps To Start A Serious Relationship

*How To Express Your Feeling To Your Love Partner

Do you see what I am doing here?

You see, online marketing is easy when you know the trick.

I am letting other people who are having problems in this area of their life determine what my content is going to be so that there is not a whole lot of guess work. I do not have to wonder whether or not my content is something that people will want to read. People are already telling me that they are searching for this type of information to help them in their lives and their relationships.

Let’s take a look at the next question and do the same thing. Even though this might seem repetitious on my part, I want to be absolutely certain that by the time you are done reading this technique you will be able to put it aside and carry all of these steps out on your own easily and with confidence that you are doing it correctly.

Now that we have a couple article titles, the next thing we have to do is come up with content for the articles. This is what I like to use Google and my own life experiences for.

You can also read other articles that are in circulation and put your own spin on things. I know that when I read almost any article, when I am done, I have ideas for how I could expand that topic in three different directions. This does take a little bit of creativity on your part, but the more you do it, the easier it will come to you.

We now know how to come up with content to write about, so it is time to put it into action.

Get Patric Chan’s internet marketing tips for free today at his website, patricchan.com.

What Is The Definition Of Internet Marketing?

There has been a lot of buzz about marketing on the internet and the products that are sold online, but what is the exact meaning of Internet Marketing?
Do you think that Internet Marketing is all about opening a website and sending some emails to people?
It can be so or then may be not.As on now what exactly internet marketing comprises of is not yet set, however there are a few things on which people have the same opinion.First, it’s not always necessary to have a website to do internet marketing.Certainly, having a website will help you to get more customers.But, sending emails, joining message board discussions or chat rooms are also one of the ways to advertise your products without having a website.Take care of the spam mails while you opt for internet marketing.

Well, spamming messages and emails, anyway (there are other types that are somewhat useful).Sending emails to people regarding your products and services is a good method to advertise but if the receiver is not useful in knowing this, it will not help you anyway.Be sure the people you email actually want to get your emails before you send them.

Commission Blueprint, can be very helpful to know about online marketing.

Therefore what do you mean by good spam?
It relies on your way of looking at it.A very good and well known way of getting your site to be recognized is by reading the blogs of other people and then posting comments on it and after than your site link to be added on the area of the name or at the conclusion of the post.This method cannot be regarded as spamming as you are just giving a response to what the bloggers are saying.These links will help you with online marketing to a great extent, learn this with Commission Blueprint Bonus. If looked at it in another way, by writing a comment to add a link to your site, it is actually a spam.

Does spam come under the definition of internet marketing?
Yet again, it is not that easy to say.It is quite obvious that you are wasting your time sending emails to those that are not interested and at the same time by posting on blogs and message boards you are attracting traffic to your site.Another dubious method of internet marketing lies with social networks like MySpace and Facebook.As there are a hundreds of people who visit this site daily you can advertise your products here and by this you can get good mileage.However, adding people to your friends list just to get your name out there is, to some, more obnoxious spamming that isn’t welcome.Your main aim should be to make your business popular amongst maximum number of people but sending mails randomly to many people will not serve your purpose.

In this way online marketing varies from offline marketing.Some ways like billboards, flyers and the advertisements in the news papers are more often than not ignored as compared to the friend requests sent on myspace etc.Basically, when it comes to online marketing, a good rule to remember is that if you wouldn’t want to see it, don’t send or post it.If say your business is about selling sports accessories, there is no point in sending the mails to people who are not interested in sports.All in all, “don’t spam” seems to be perhaps the best definition of internet marketing out there.

To know more you can visit online promotion.

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There are two main characteristics that distinguish direct marketing from other types of marketing. It attempts to send its message across directly to the buyers without intervening and secondly it focuses on driving a specific “call-to-action” where it involves measuring the positive feedback from customers.

Most companies have gained success by moving on to direct marketing. To many marketers, direct marketing is attractive because its positive effect can be directly measured. It certainly does work given the right direct marketing strategies to work with.

Unlike in the conventional marketing aspects via email, direct marketing strategies will give the customer an ease of communicating with the company. Aside from these practical skills, one strategy that continues to work is the loss leader, which is a free or discounted giveaway. Direct marketing can also be used with email, as it has become one very popular direct marketing strategy. Since its ease of replying it is considered to be the most powerful method of attracting customers. Although this direct marketing effort has been criticized for privacy and environmental reasons as irrelevant email is considered junk mail and unwanted email is considered spam.

Building up a reliable customer database would be a good build up to a powerful direct marketing firm. Build customer loyalty by offering greater customer value through a more personalized approach for products and services. A consistent customer profile with the target markets would be the first step towards direct marketing. Success in direct marketing will come through proper analysis and implementation. Set up measurements to analyze and asses the success of the direct marketing strategy because it is important to determine the level of success.

Some direct mail marketing strategies used in business today are package inserts, magazines, newspapers, radio, television, internet, email, banner ads, billboards and digital campaigns. Not every type of marketing is considered to be effective. Some direct marketing strategies can create a negative point which will impact the targeted audience in terms of invasion of privacy, fraud and deception. It is usually telemarketing when invasion of privacy is considered. Considering the potential impact and a proper analysis is therefore very much important before you jump in to direct marketing.

The fist thing you notice about the Epson D92 is that it’s cheap, very cheap. These leads most people to think that Epson D92 ink cartridges are cheap and then find out when they get the printer home that they cost as much as the printer does. This is how the printer manufacturers can offer their printer so cheap they make the profit back on sales of replacement printer ink cartridges, although it has to be said that the Epson D92 is the cheapest Epson printer to run in terms of the cost of its printer cartridges. If you’re looking for real value for money however you should look at compatible ink cartridges which are a faction of the cost of the genuine Epson ones. Expensive genuine ink cartridges are not the D92’s only problems, the print speed is very poor even for a budget printer with the claimed 25 pages per minute being more like 2 pages per minute is standard quality mode printing black text. The printer is also very noisy when printing particular when loading a sheet of paper. The built quality however is quite good the plastics feel solid and it should stand up to the wear and tear of everyday use. The Stylus D92 is definitely not a classic but its cheap and prints at a reasonable quality, but if your looking for a heavy duty printer best to look elsewhere.

Email marketing is not just all about unsolicited emails with advertisements making outrageous claims.

Unfortunately the abundance of spam which inundates Internet users each day has caused many to formulate a negative opinion about email marketing but savvy Internet marketers who understand how to market successful enjoy an advantage over the competition by turning to e-newsletters to reach more potential customers.

This article will discuss e-newsletters and how they can be used effectively as part of an email marketing campaign.

An e-newsletter is very similar to newsletters which are printed and distributed via mail or other avenues. The most significant distance is the method of distribution.

While traditional newsletters are typically mailed to the recipients or distributed in person, e-newsletters are distributed exclusively online. These e-newsletters may be either emailed in the body of an email message or may be included as a link in an email which directs the recipient to the website for the e-newsletter.

In either case the recipient can read the e-newsletter while online and print it out or save it to their hard drive for future use. For more information please visit Internet marketing

The contents of an e-newsletter may vary somewhat drastically depending on the business the e-newsletter is promoting, the purpose of the e-newsletter and even the personal preferences of the business owner and the employees producing the e-newsletter.

However, the general format for an e-newsletter is to include useful information in the form of full length feature articles or shorter pieces offering useful tips. The e-newsletter should also contain at least some subtle advertising for the products and services offered by the producer of the e-newsletter.

These pieces of advertising should not be blatant and should allow readers of the e-newsletter to formulate their own opinions regarding the products or services.

The content of an e-newsletter should make up the bulk of the document. This may include full length feature articles which provide information for the readers. It may also include shorter pieces which may offer tips, review products or offer advice to the reader.

The key to providing high quality content in these e-newsletters is to have them written by a capable writer who is knowledgeable about the subject matter. The writer may have an understanding of the subject matter or may simply be able to research the subject and learn enough to write accurate and informative articles on the topic.

In either case the distributor of the e-newsletter should carefully review the content for both quality and accuracy before publishing the e-newsletter.

Distributors of e-newsletters should also consider including graphical elements into their e-newsletters. This may include product pictures or any other relevant graphics which provide meaning to the text of the e-newsletter. For more information please visit Online Marketing

A graphic designer can assist you with this endeavour by helping you to create graphics, crop them appropriately and place them in a prime location on the layout of the e-newsletter.

Finally, distributors of e-newsletters should carefully consider their audience before using email for marketing purposes. The primary consideration should be whether or not the target audience is likely to be receptive to marketing in the form of emails or an e-newsletter.

If they are likely to respond to this type of marketing it is worthwhile to pursue an email marketing campaign. However, care should be taken to ensure the emails sent to the target audience are designed specifically to appeal to these potential customers.

This type of specialization should include the type of language used in the copy, the layout of the email or e-newsletter and the graphics used in the email or e-newsletter. Additionally, the copy should be filed with information which will be useful to the recipients.

Another factor to consider is to whom to send the emails. Sending these emails to a large group of recipients who have not requested information from you and have no interest in your products and services is a waste of time.

It is a better idea to ask customers and potential customers if they are interested in receiving more information and having them join an email distribution list if they wish to receive more information.

Sending your emails to this distribution list ensures the majority of recipients will have an interest in your products or services and are not likely to automatically delete your emails as spam. For more information please visit Marketing